• Financial Strategy
• Product Management
• Industry Analysis
• Issues Monitoring
• Marketing
• Implementation Planning
• Implementation Audit
• Training
• Customer Support

Financial Strategy

Before an operator can commit to the purchase of a UPT service, a clear business case must be established. TeleScapes guides operators through the strategic, marketing, financial and infrastructure issues which need to be addressed and incorporated into their initial planning:

1. Call completion scenarios
2. Customer ownership, retention and valuation
3. Fraud reduction scenarios
4. Shareholder value contribution
5. Increased product utilisation and new revenue generation
6. Infrastructure planning costs

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Product Management

The building of a strong and capable product management function is foundational to the success of a UPT service. TeleScapes plays a central role in coaching and developing the key competencies required to take the product from birth to completion. Areas of consultancy include:

1. Strategic analysis
2. Product planning
3. Product championing
4. Life cycle management
5. Cross-organisational product management
6. Service development requirements

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Industry Analysis

With the market for UPT emerging rapidly and steadily, suppliers and operators are identifying a growing need for observation and analysis of market place trends, activity and issues. TeleScapes is able to effectively monitor and read the UPT market place, giving clients an invaluable edge in the development of their UPT service by offering:

1. Supplier profiles
2. Operator profiles
3. Information on Regulatory developments
4. Technology trends advice

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Issues Monitoring

From the position of the supplier, operator and the end-user, there are many critical issues that will impact the success of a UPT service. It is crucial that such issues be identified and managed wisely. TeleScapes provides important information on the following, enabling it to effectively manage these issues in conjunction with their clients:

1. Privacy policy and trends
2. Regulatory developments
3. Cross-technology substitution trends
4. PCS service integration

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Marketing

The success of a UPT product is contingent upon an operator’s marketing strategy and implementation. A new understanding of user needs, the unique value propositions of UPT, pricing strategies, branding and market communication and segmentation need careful development. These are areas in which TeleScapes can provide valuable support, in terms of:

1. User needs identification and development
2. Market research
3. Customer adoption criteria
4. Branding and communication strategies
5. Sales strategy development
6. Product packaging and positioning

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Implementation Planning

As with the implementation of any product or service, effective planning is essential. Efficient resource allocation hinges upon the identification of critical success factors, project risks and planning and task prioritisation. TeleScapes facilitates the planning process, offering extensive support with:

1. Network dimensioning and service introduction
2. Systems analysis and integration
3. Process development and integration
4. Marketing strategy and communication development
5. Customer operations planning
6. Project plan development

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Implementation Audit

The introduction of a successful UPT service is an evolutionary and time-intensive process. During its implementation, TeleScapes will undertake the regular reviews necessary to establish plan-conformance and resource effectiveness and efficiency, including:

1. Review against budget/plan
2. Review against marketplace activity
3. Review against technology development

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Training

A critical success factor in the implementation of a UPT service is a rigorous understanding of UPT at all stages of the product value chain, of which training is an important part. TeleScapes will undertake the development and implementation of comprehensive training courses, complementing the existing technical and network training, in the following areas:

1. Marketing
2. Process development and integration
3. Systems integration
4. Customer support and operations

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Customer Support

The on-going success of a UPT product in the market place hinges upon the operator’s ability to service and support the product effectively. TeleScapes undertakes the building of this capability from the beginning, including:

1. Staff and resource planning
2. Hardware, software and centre resource planning
3. Customer service levels and planning
4. Process rationalisation and integration
5. Performance monitoring and management