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Web Site Design

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The following design rules have been used to ensure a consistent look and feel throughout the TeleScapes web site.  Drawn from a wide variety of sources, it is hoped they provide a simple style guide to web design.

Site Strategy

  1. Provide users with a simple structure of web site in both graphical (site map) and text (site contents) form.

  2. Ensure that each page exhibits it's own context within the whole site, and that the user is aware of where they are in relation to the whole web site.

  3. Plan the site in such a way as growth/change is possible without visual interruption to users.

  4. Support Netscape2.0/Internet Explorer2.0 or higher.

  5. Develop a file naming system and utilise descriptive names.

  6. Keep all common file types in common directories (e.g. buttons in buttons directory).

  7. Keep the number of site "layers" to a maximum of three.

  8. Plan the site by constructing a hierarchical tree diagram to layout the proposed contents, and keep related information together.

  9. Don't clutter the web site with distracting or unrelated advertising e.g. "best viewed with".

  10. Express dates in unambiguous format e.g. 02 December, 1997

  11. Have a tangible reason for each section within the web site.

  12. Maintain an "updates" page for site management as well as user convenience.

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HTML

  1. Build to HTML 3.2 not a particular browser to ensure cross browser compatibility.

  2. Use lower case for all filenames and extensions.

  3. Write with search engines in mind.   Ensure the first paragraph of each page is as descriptive as possible.

  4. Avoid Frames because they are hard to bookmark, awkward to print, and some browsers do not support them.

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Page layout

  1. Create a standard template to ensure consistency of page layout, look and feel.  Consider using tables to structure the layout.  Ensure adequate white space.

  2. Make page titles as descriptive as possible to make bookmarking meaningful and to assist search engines catalogue pages effectively.

  3. Don't make pages too short or too long (about one and a half screen lengths), and include an indication (line) at the bottom of the page.

  4. Keep pages narrow enough to be able to be viewed by 640x480 resolution browsers.

  5. Try to sort lists by category to make browsing easier.

  6. Break up text into paragraphs, but don't use long paragraphs because they are difficult to read.

  7. Include the last modification date on each page.

  8. Include a a [Feedback] button on each page.

  9. Set the background to white, and use light colours for margins.

  10. Use a page headers to remind users where they are in the web site, and for consistency use the same name as the HTML <TITLE> tag.

  11. On lengthy pages use a mini table of contents to allow users to skip directly to the required section without having to scroll.

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Fonts

  1. Use true type fonts that every platform will support (e.g. Arial), and preferably one without serif's.

  2. If a special font (e.g. Hattenschweiler) is required, create as a .gif file and embed as an image.

  3. Keep the number of fonts used on any one page to a minimum.

  4. Use default colours.

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Navigation

  1. Include [Next] and [Previous] navigation buttons, as well as a link back to the home page on each page.

  2. Put a title header on each page, and ensure it is consistent with the HTML page title

  3. Disable buttons that link to the same page on that page

  4. Include [Top] and [Bottom] buttons on each page, and consider [Down] and [Up] on long pages

  5. Make navigation explicit and intuitive - don't make the user guess where to click.

  6. Provide as much navigation control as possible on each page to make navigation as direct and quick as possible.

  7. Include navigation devices "Back to Top" on large pages to avoid excessive scrolling.

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Graphics

  1. Keep the total size of images used per page to less than 30k.

  2. Use interlaced .gif 87a file type with 16 colours.  These will load quicker and be supported by VGA browsers.

  3. Use transparent backgrounds.

  4. Don't link to images on other sites.

  5. Avoid image maps them unless absolutely necessary.

  6. Include ALT tags and specify image size.

  7. Re-use graphics rather than creating slightly modified ones, because the users browsers downloads a file only once, and then retrieves it from the cache.

  8. Avoid dithering where possible

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Links

  1. When creating a hyperlink to another site try to indicate why it is useful.

  2. Keep validating links to ensure they are current.

  3. Include the the URL in parentheses after the link so that the link is readable if someone prints the page.

  4. Avoid multiple links on one page to the same page/URL.

  5. Include the actual email address on formatted mailto links.

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Web References

The following online resources are useful for web style and design:

Top Ten Mistakes in Web Design by Jakob Nielsen
http://www.useit.com/alertbox/9605.html

SUN Style Guide by Sun Microsystems
http://www.sun.com/styleguide

Yale Style Manual by Yale University
http://info.med.yale.edu/caim/manual/contents.html

Search Engine Watch by Calafia Consulting
http://www.searchenginewatch.com

The Sev Wide Web by Sev
http://www.sev.com.au/

The Web Developer's Virtual Library
http://www.stars.com/index.html

 

 



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This page was last updated on Tuesday, 02 December 1997, by webmaster@telescapes.com.au